Freescale expects to emerge in 2015

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POSTER: computer news   ||   FREESCALE EXPECTS TO EMERGE IN 2015	DATE:2012-12-17
In the last nine years, Freescale Semiconductor - the former industrial semiconductor division of Motorola - year after year, losing market share.  Of course, there are problems in the company, but the difficult market situation worsens.  Analysts noted that sales of semiconductors in the world are falling the sixth quarter in a row - this is the longest period of recession in the 25-year history of the industry.  This year we expect market growth of 0.6% per year.  Recently, however, the same experts at Gartner positive rate changed to negative, promising annual market decline of 3%.   Sequential sales expansion promises achieved in 2013 level of 4.5%. The new director of Freescale Semiconductor, Gregg Lowe (Gregg Lowe),  personal assessment coincides with the opinion of analysts.  Freescale company in 2013 will implement a new strategy for the business, in 2014 will see the first positive results from the implementation of the new strategy, and in 2015 will attempt to regain part of the lost market share previously.  Under the new strategy, we recall, is necessary to understand the reduction of staff by 5%, the creation of a single control level, consolidation in five key areas and focus on China and surroundings. At the moment, 40% of Freescale Semiconductor company's revenue are from the sale of car industry.  The company promises to focus on a limited number of solutions  , microcontrollers and radio components.   Significantly, reducing the staff this year by 5% in 2013, the company will score the same number of employees, but in Chinese offices, and it is about 900 people.  Now in China  Freescale employs 500 employees. Related Products :

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