Sony is determined to become the third largest smartphone maker in the world, ahead of Chinese competition from Huawei and ZTE . Japanese are willing to cede only Samsung and Apple, which together control more than 50% of the smartphone market.
The goal should be to contribute to the new strategy Sony, in which the producer will create products according to consumer preferences of individual countries.
According to Analysts IDC Agency for the third quarter of fiscal year 2013 Sony was in the fourth place among manufacturers of smartphones.