In the current quarter, the share of iPhone in the smartphone market is expected to decline from 17% to 12% - the lowest level since the beginning of 2009. Moreover, if Apple will not release a new smartphone models before the end of the third calendar quarter, the share of iPhone in general will be reduced to 9%. This decrease is due to several factors. First, in the market becomes more smartphones, and Apple's share gradually reduced, even if the volume of iPhone sales are growing steadily. Second, historically iPhone sales declining a quarter before the announcement of the new models generation , and in modern conditions Apple no longer able to fully keep secret the terms of new product announcement . Bernstein Research analysts are hoping that the new iPhone will be released in September this year.
However, even a small share of the smartphone market will force Apple to lose heart, as in quantitative terms, sales of iPhone may increase, but the return rate of this manufacturer is still one of the highest in the industry. For example, if Mac is just 5% of the market in value terms, in terms of profit Apple gets 40% of the market. Related Products :
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