Imagination reduces forecasts for revenue and GPU sales volume

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POSTER: computer news   ||   IMAGINATION REDUCES FORECASTS FOR REVENUE AND GPU SALES VOLUME	DATE:2014-03-09
Long-time leader of the pocket graphics - the company Imagination Technologies - clearly begins to take positions.  Instead of the expected number of GPU from 580 to 630 million units will be sold from 520 to 550 million GPU.   In fact, the company loses a few cents for each unsold GPU.  It is predicted that in dollar terms, revenues from license fees reduced in the current fiscal year from $ 64 - $ 72 to $ 59 - $ 67.  For clarity, we add that the company's fiscal year ends on April 30 . The company's problems are rooted in Imagination Technologies that reduced demand for expensive smartphones, where it was traditionally strong position.  In particular, Apple  uses Imagination GPU .  In the second half of this year, Imagination expects to penetrate the segment average SoC and low cost.  Now these products belong to the category of ARM and Vivante.  Qualcomm is pushing the top and also hopes to get to the middle and lower segments.  Under the pressure of these competitors Imagination loses market share, and there is also Intel and NVIDIA, which do not stand up for the cost, just to expand its sphere of influence.   Related Products :

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