Samsung Electronics company released its preliminary results in the first quarter of calendar 2014. While Samsung says that last year's quarterly revenue declined again. Also decreased operating revenues: a year ago, the company earned in the production of 8.8 billion. , whereas in the corresponding current quarter 8.4 billion was saved. won (approximately $ 8 billion). According to the company the revenue decline was due to decreased demand for elite smartphones and components for them, in particular - on the product family Galaxy.
The decline in demand for popular (and most expensive) models in varying degrees affected all, without exception, manufacturers of smartphones.
Total for the first calendar quarter 2014, Samsung sold products worth 53 billion.. This is about $ 1 billion less than expected by analysts. Note, in the fourth quarter of 2013, the annual decline in revenue was 7.9%, so that a positive dynamics is still observed. According to analysts, the most profitable business Samsung - manufacture of mobile devices - in the reporting quarter brought the company $ 33 billion.. Historically, the largest operating profit in this area was noted in the third quarter of 2013 and amounted to 6.7 billion . Perhaps the April start of sales of smartphones Galaxy S5 spur finance Samsung, as the beginning of sales presented in January and February of new tablets. The company does not specify how many units were sold in the first quarter.
Significant of all, it seems, decreased operating income from sales of displays based on OLED. It is expected that the annual revenue from deliveries against advanced displays decreased by 87% - up to 100 million . But little business has grown to produce televisions and other consumer electronics: from 230 million to 245 million. Operating income from the release of chips, including Apple orders, could actually double to $ 2 billion. (up to $ 1.9 billion), while sales could reach 9.8 billion. In the second quarter, it seems, sales of computer memory no longer will please contact Samsung as well as before.
With regard to new trends in the smartphone market, the company Samsung plans to cut prices even on older models. Thus, the initial cost of new models Galaxy S5 promises to be 10% cheaper than the initial cost of Galaxy S4 models.