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Quarterly Apple Report iPad sales fell markedly

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Quarterly Apple Report iPad sales fell markedly

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Apple completed the second fiscal quarter.  .  So, Apple's total revenue reached $ 45.6 billion - which is 5% more than the same period last year, but 21% less than the previous quarter.  Serial negative dynamics due to seasonal slowdown - autumn Apple released new products to market, and demand for them in the first months of this year, a little stabilized.  Net profit for the year was able to increase from $ 9.5 billion to $ 10.2 billion, the profit rate increased from 37.5% to 39.3%.  Of total revenues 66% were obtained outside the United States - it is important to understand what markets by growing prosperity of Apple.  About 20% of revenues came from China, where it grew up here in  (+13%) and in the quarterly (5%).  Tim Cook named the most profitable last quarter in company history for this time of year.  In the BRIC countries (Brazil, Russia, India, China) has set a new record for the number of  sold Apple smartphones.

In the last quarter, Apple managed to sell around the world 43.7 million iPhone: it is 14% less than the previous quarter, but 17% more than in the same period last year.  Revenue from sales of iPhone for the year grew by 14%, but decreased during the quarter by 20%.  Similar distortions suggest that the share of low-cost models in the range of Apple products increased.  By the way, smart phones remain the engine of the company's business - revenue from the sale of 57% of all funds received by Apple.  That record iPhone sales have provided impressive quarter results, in the words of Tim Cook.

In the segment of tablets, things are much worse.  Not only that iPad sales for the quarter fell by 37% in real terms (up to 16.35 million units) and 34%  and in cash decline was observed: 16% in volume and 13 % in cash.  Since natural indicators ahead in terms of falling money, we can talk about a full-sized iPad resistance compared with cheaper iPad mini, although there are certainly among the latest popular expensive modifications affecting the overall statistics. Apple received only 17% of the proceeds  from the sale of tablets, although it is the second most important source of income after smartphones.  With all this, Tim Cook sure that the tablet market in its capacity bypass the PC market in the coming years, and Apple will be one of the companies that manage to earn some money.  Over the past six months, according to the head of Apple, more than 67% of iPad users were recording new tablet buyers of this brand.  IPhone recording of new customers was more than half.  Army users of Apple products grows.  


The sales of Mac computers also moved upstream as demand for personal computers in the world continues to decline, and Apple products for the year increased in real terms by 5% (to 4.1 million units), and 1% in cash.  By the way, revenues from services (iTunes and sale of software) for the year increased by 11%, and even in the quarterly comparison increased by 4%.  Sales of accessories are brought Apple is 3% higher than a year earlier.  But the iPod continues to dive into the abyss: the sales volume decreased by 51% for the year to 2.76 million units, and revenues from their sales dropped almost in proportion - 52%.  

In the form of dividend payments and share buybacks for Apple returned investors $ 21 billion company has decided to increase the volume of funds paid to shareholders to total $ 130 billion, which will go to investors in the period up to December 2015.  In addition, the company announced its readiness to go to the beginning of June to issue additional shares to the distribution of their existing shareholders.  Per each share will be issued six more shares.  Total number of ordinary shares in Apple, the free float will increase from 1.8 billion to 12.6 billion company explains that this step is for the sake of increasing the availability of its securities to investors.  For example, one share of Apple now worth about $ 490, and it is indivisible for the buyer.  After June 9 for $ 490 you can buy shares for seven - provided that the rate will remain unchanged.  That is, one share in these ideal conditions, will cost $ 70.  Wishing to buy just one share of Apple will have to spend less money.  In June, Peter Oppenheimer resigns Apple CFO after 20 years with the company.  His place will be Luca Maestri , and which led the financial reporting of today's quarterly conference.

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Quarterly Apple Report iPad sales fell markedly

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