Again we return to NVIDIA reporting. Explanatory note CFO contains much less emotional pathos than NVIDIA CEO performances, so it makes sense to refer to the dry language of numbers.
Just note that the proceeds from the sale GeForce GTX increased by only 50% compared with the fourth quarter of 2012, compared to the quarterly trend was more modest. NVIDIA representatives repeatedly stressed that the mass popularity of video card declined along with the demand for computers. What part of these cards is named GeForce GTX, not specified. What we see on the transition from the third to the fourth quarter? Total revenues grew by 9%, the profit rate declined. That is, the company began to sell more products with lower price. What NVIDIA explains the reduction rate of return in this case? Decreased sales Quadro and Tesla, which have higher margins and increasing share in the structure of core Tegra products affecting revenues. Not a word about the growing popularity of cheap video cards, it was only an opposite trend.
According to CFO NVIDIA, the change rate of return reflects the average sales price stability graphics GeForce GTX with a high level of profitability and growth in physical terms. The average sales price stability suggests that sales grew proportionally . But do not forget that NVIDIA complains reduced demand for affordable video card. Accordingly, revenue growth was made possible by the products of the middle segment and more expensive. Related Products :
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