The business for the production of Sony smartphones dark clouds

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POSTER: computer news   ||   THE BUSINESS FOR THE PRODUCTION OF SONY SMARTPHONES DARK CLOUDS	DATE:2014-09-18
Sony is not the first year trying to recover from billions of dollars of losses by conducting large-scale restructuring and getting rid of unprofitable assets.  Production of television sets, devices for reading electronic books and notebooks.  Now, according to news agency Reuters, Sony guide forced to reconsider the priorities in the development of the unit dealing with the release of smartphone. Let's start with the fact that in this fiscal year, which ends in March, Sony will be forced to write off at least $ 1.7 billion. Due to markdowns of intangible assets resulting from transactions with Ericsson.  Forecast of net losses increased to $ 2.3 billion., Companies also need to refrain from paying dividends - for the first time since 1958.  Back in July, Sony management has lowered the forecast in terms of profit of the mobile unit to zero, and the forecast for the number of smartphones sold slashed from 50 to 43 million. Pieces.  In October, Sony should announce the reduction of the number of employees in the development of mobile workers per 1,000 people ( in this area employs 7,100 people).   Chairman of Sony explained that in the near future the company will not chase the production volumes of smartphones or market share, instead focusing on the profitability of this business.  In particular, emphasis will be placed on the promotion of brand products in those regions where it is in steady demand.  Kazuo Hirai still hopes to complete the restructuring of Sony by March 2015 and to return the corporation to profitability.  The decision not to pay dividends for the first time in the history of the company in a public status has laid down a heavy load on the shoulders of leadership, as explained Hirai.  However, he argues that the release of mobile devices will be one of the three most important activities of Sony in the production of electronics. Related Products :

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