In the previous publication , we learned that in the first quarter of 2015. Samsung is not able to reverse the downward trend in its share of the smartphone market.
For the Korean giant is already the sixth consecutive quarter in which earnings continue to decline. Total Samsung Electronics revenues declined compared to the first quarter of last year by 12%, while net profit fell by 39%. Speaking on the activities of the unit responsible for the release of mobile devices, its revenues declined by 20% and operating profit fell by 57%. The company did not disclose the exact number of smartphones sold, but explains that from 99 million Implemented in the first quarter of mobile phones on the share of smart phones accounted for about 84-86%. I must say that the average selling price of mobile phone Samsung does not exceed $ 200, and the company hopes to expand the geography of Galaxy S6 and Galaxy S6 Edge sales a little to improve this figure in the current quarter. However, in the middle and lower price segments Samsung to improve the situation with the sales of smart phones is not counting.
Samsung expects that the introduction of new technologies such as wireless charging functions and services such as payment system will attract buyers to the brands of smartphones. In addition, Samsung representatives at the event in New York, said that the portable devices and virtual reality technology can be more widely used in the corporate segment.. Virtual reality can be used to explore the interiors of houses and cars, a more spectacular presentations and entertainment passenger aircraft during flight.