Looking at NVIDIA dynamics of revenue in the automotive segment (+ 121% YoY), we can say with certainty about the presence of the company's long-term ambitions, even in absolute terms it is still quite a modest source of income - the previous quarter's revenue does not exceed $ 77 million. For comparison, Texas Instruments last year sold to manufacturers of automobiles and related electronics semiconductor products for $ 1.86 billion.
The source explained that the representatives of the most loyal to the brand NVIDIA products, Audi, more than a year trying to convince the leadership of the first companies from the idea that in the automotive industry requirements for the reliability of the components are completely different. To this end, NVIDIA representatives even carried on a trip to Europe, where production lines Audi has been demonstrated strict quality control. One of sedans Audi A8 during this tour, for example, has not passed final inspection of tiny defects refinishing. NVIDIA took six years to register Tegra processors in automotive infotainment systems Audi. How many years will go out to the autopilot system based on the Tegra processors have evolved from prototypes to serial products, hard to say. Note that in itself Audi intends to introduce appropriate systems for production models in a couple of years .
By 2020, NVIDIA expects , its processors will be equipped with not less than 32 million. Vehicles. Companies will have to adapt to the life cycles of automotive products. If each car model goes from drawings to the conveyor for several years, its processors NVIDIA updated annually. In addition, the life cycle of certain car models can exceed ten years, and during this period, NVIDIA should provide customers spare parts. Sam Jensen Huang recognizes that adaptation to the requirements of the automotive industry will take years, but claims that it is necessary to reinvent the car. Related Products :
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