In early November, it was reported that the manufacturer of luxury Vertu phones a second time in the last three years, changes owner. The new owner of the brand has become an investment fund Godin Holdings in Hong Kong, as well as several private investors, whose names in their best interest are not disclosed.
According to Engadget, the representatives of Godin Holdings said that the Fund does not see any reason to move production of Vertu phones from the UK to China. All elements such as sapphire crystal, titanium and exotic leather and will continue to be collected manually. This is good news for the 450 employees of the central office Vertu in Church Krukhem (UK), where focused production of luxury phones.
"Made in England" was one of the main reasons why Godin Holdings has invested in the acquisition of Vertu. And we do not see and do not foresee any reason to change this, "- said in an interview with Engadget newfound CEO Vertu Billy Crotty (Billy Crotty).
As for services, such as the famous Vertu Concierge and other personalized suggestions will be incorporated in the framework of Vertu Club. It is part of a strategy to expand the company's services. Also, the numerous requests of customers the company will train its team of concierges to handle special requests related to finance, education and health.
Vertu Vice President of Sales and Marketing Gordon Watson said that, despite the general downturn in the luxury market, Vertu remains more stable than other luxury brands, especially in key markets such as China and Russia. The company even anticipates exponential growth of technology in the sector of luxury. However, the company can not disclose the volume of Vertu devices sales .
Vertu will continue to rely on Android platform with its own elements of safety and service. Related Products :
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