In the reporting quarter conference HTC representatives explained that the increase in prices for Vive takes place only in the UK market, and it is only due to the weakening of the national currency. We add that the price of Oculus Rift in the UK has not yet risen. Interestingly, HTC prices on their smartphones in the region has not increased. In general, the reporting on a quarterly conference, HTC refused to say anything about the product Vive economy, although there were plenty of questions. It was stated that the Vive sale on the company's profitability positively influenced.
From the HTC employees are also able to extend the recognition that Vive will not be updated as often as the company's smartphones. In this sense, according to the update speed is little that can compete with smartphones, and a helmet of a virtual reality is not exactly among such goods. HTC is actively engaging partners to the creation of digital content for Vive, the company has made to the fund $ 12 billion., While the number of its members in June increased from 28 to 36 companies.
According to HTC , Vive helmet is popular in the US, China, UK, Germany, Australia. Ideally, HTC wants to sell Vive in most countries, but in some markets the priority will be given to non-internet sales channels, and traditional retail. By the way, HTC promises not to forget about the business for the production of smartphones - it will remain a priority even after Vive selection as an independent business area. In the current quarter, HTC plans to bring the business to produce smartphones based on breakeven.
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