Three months ago, when talking about the market success of the Pascal family was still early, NVIDIA chapter , said that from the 80 million-strong army of video cards GeForce owners about a third can boast the presence of Maxwell-generation products, and most of them are content with older graphics solutions. In fresh quarterly reporting conference, analysts have tried to learn from CEO what he sees the pace of the transition to Pascal graphics solutions.
Head of NVIDIA do not quite understand the question, or answer specifically transferred to another plane. Pascal pace of expansion, he said, will depend on several factors. Previously, gamers have tried to change the card every two to three years, and GeForce graphics card owners, there were between 60 and 80 million. . Now, according to the founder of NVIDIA, the market has changed a lot.
Firstly, the game became much more popular. Everyone who is born in the past 10-15 years, a potential gamers. If a person has access to electricity and Internet, it will certainly play regularly. Second, the standardization of game platforms to hardware-based (means the PC and gaming consoles) allows developers to spend less time and money to create games that will be played on the PC and on consoles. This means that the number of fans to play it on the PC will inevitably grow.
In the development of games spent more and more money and resources. They are spectacular and demanding. This increases the demand for expensive graphics processors.
Finally, according to the head of NVIDIA, growing popularity of eSports. Computer games have become a social phenomenon and a variety of sports. According to him, in the future computer games may overtake on the popularity of traditional sports. It will also contribute to the growth of the market. NVIDIA on the background of these trends not only expects to sell more graphics cards, but also to raise the average price realization of graphics processors.