The occupying leading positions on the market for electronic books amazon and Barnes & noble company recently synchronously reduced prices of their devices for reading electronic books. On sale devices for work with electronic books will cost not more than $149.
According to iSuppli analysts , even now kindle and Nook devices are realized on prices, close to the prime cost of their production. Thus, further reduction in prices is hardly necessary.
However, in the history of world marketing we know numerous examples, when devices are sold cheaper than the prime cost, and producer derives revenues from the further realization of the associated services and goods. Cell phones, gaming consoles or jet printers are frequently sold on less than the prime cost. In the opinion of barnes & noble representatives on the market there is no place for more than two-three players, who generate the specialized solutions for reading electronic books. Let us note that the specialized devices will be forced to compete with plane-table computers, which also read electronic books.