Freescale change strategy less is better

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POSTER: computer news   ||   FREESCALE CHANGE STRATEGY LESS IS BETTER	DATE:2012-10-28
When losses from operations of semiconductor business  Motorola unit - Freescale Semiconductor - exceeded all limits, the division in 2006, was sold .  Due to staff reductions and cost optimization, the company has developed relatively well.  But the prolonged recession has not allowed a deep breath.  Freescale changed direction and closed the factory in France. During the reporting period, which ended for the company on  28 September, the company raised $ 1.01 billion against $ 24 million net loss.  Revenue figures were 2% less than in the previous quarter and 11% less than last year.  In the fourth quarter revenue will be even less in the range of $ 920-960 million. Freescale will remove up to 5% of the employees (18,000).  This will save from $ 35 to $ 40 million, but Freescale believes that the meaning of dismissal is not in the economy.  According to the director of American semiconductor manufacturer will narrow the scope of its interests.  For example, Freescale will curtail production of digital signal processors, since it can not compete with the market leader - TI .  However, for its microprocessors company will continue to build integrated DSP. Total company envisages to develop five areas, each headed by its leader.  This is a general purpose microcontrollers, signal processors for networking equipment, microcontrollers for automotive electronics, radio frequency amplifiers and analog sensors. The main markets for Freescale company  in China, South Korea, Japan and Taiwan.   Related Products :

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