Independent analysts have warned that the volume of tablet supply can overtake desktops and laptops in the fourth quarter this year - though it will be a kind of local crisis, and the final victory of the tablet will emerge only in 2015.
The most interesting is that Tim Cook in an interview with Bloomberg Businessweek said, the tablet finally overtaken sales of laptops and desktop computers.
In general, the segment of tablets, Apple CEO compares with the smartphone market, but the number of participants in it is anymore. This is due to the fact that the tablet tend to produce not only the smartphone manufacturers, but also manufacturers of computers, which is a protective measure in the face of declining demand for their main product. According to Cook, the explosive growth of the tablet market saw last year, when it came out by Chinese manufacturers.
However, according to Apple CEO, quantity did not turned into quality. fragmentation is stronger here - we should remember the words of Cook previous about the ecosystem Android . If Tim Cook bought a tablet running Android, it would discourage him to ever purchase tablets in general - as he describes the experience of the potential user of Android-tablets. Neither speed nor the quality of the touch interface, nor the level of applications adaptation , "stretched from the smartphone".
To survive now, the manufacturer of personal computers have to be creative. This fact allows for the development of Apple line Mac. At least they try. Cook concludes that being a PC manufacturer in the world today is very difficult.
Cheap tablets for $ 69 Apple CEO is not considered a competitor for the iPad. According to him, they are slow, thick and heavy, and pale in comparison with Apple products .
According to Cook, the market has grown, and consumers wanted something special. The company wanted to make smartphones more affordable. According to Cook, Apple will never renounce the appearance of smartphones sold at a price below a certain point.
Cook concluded his interview explaining Apple mission : "Do the best products in the world that truly enriches the lives of people."