Tim Cook believes that smartphones are necessary

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POSTER: computer news   ||   TIM COOK BELIEVES THAT SMARTPHONES ARE NECESSARY	DATE:2016-07-27
Apple company still gets more than half (57%) of the proceeds from the sale of smartphones, while iPhone sales have already ceased to grow, and the company's total revenue continued to decline.  As is the case with the iPad, not very comforting dynamics of sales is forcing Apple to lose faith in the leadership of smartphones and their capabilities. Apple CEO Tim Cook on the reporting of quarterly conference was not verbose, compared the event with reports more prosperous periods, but rushed to defend the honor of smartphones with an unexpected fervor.  He said that smartphones are becoming the subject, without which man increasingly difficult to manage in everyday activity.  And Apple products consumers valued for "suicidal feelings" (killer experience), they receive all applications.  artificial intelligence technology enables the smartphone to turn into more perfect personal assistant.  In this sense, Apple has high expectations with iOS 10, which will be released this fall. Demand for the iPhone, according to Cook, is formed of those who change the previous iPhone to new moves to another platform, or for the first time to buy a smartphone.  And in each direction is Apple customers.  For example, iPhone SE owners willing to buy larger smartphones are companies that would like to return to the form factor .   At the end of December last year, only 42% of the world population had smartphones.  From the point of view  the head of Apple's, in the smartphone market still has growth potential . Modernization Program, which allows to exchange the old iPhone to the new after a certain period of involvement with the subscription fee, inspire Tim Cook.  Some of the programs offered to purchase a new iPhone every year, some - times in a year and a half, the maximum waiting period is two and a half years. It is interesting that analysts on a quarterly reporting conference did not manage to pull the representative of Apple iPhone information on the new model of the term structure.Even up to 12% revenue growth expectations on the value in the third quarter, they were not to associate with access to the new smartphone. Related Products :

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