Apple CEO Tim Cook admitted that the next generation Apple TV set-top box will be presented on October 26 and will go on sale by the end of next week. He believes that the ability to use the application when watching TV programs lies the future of television.
The answer to the question of trends in the real iPhone update only once every two years, Tim Cook declined. In a manner typical of the company's management Cook also said he did not think something unacceptable ability of Apple products to annoy people. According to him, the company is there to protect the heritage of Steve Jobs.
Finally, the Apple CEO said that the company will not disclose information about the results of smart watches Apple Watch sales, because it is sensitive from the point of view of competition information." Thus, in the quarterly reporting conference next week, detailed results of Apple Watch sales we will not hear.