In fact, according to the quarterly report from Apple, it became clear that if the iPhone is the economic engine of Apple company , providing up to 69% of revenue.
Tim Cook explained that the iPad rob customers not only from smartphones, but also laptops . Director-General of this phenomenon is not particularly worried, because the demand is still biased towards Apple products .
A record number of tablets Apple sold in Japan and China. Even five years later with the announcement of iPad remains the leading product in its category, according to Tim Cook. There is a growing interest in the iPad from corporate clients. Among the companies intend to purchase tablets, according to the survey Changewave, not less than 77% are willing to give preference to the iPad.
Many buyers iPad in the last quarter for the first time acquired the brand tablet Apple. In the US, the proportion reached 40%, and in China - 70%. According to Tim Cook, when saturated market such phenomena are not observed. In addition, for Apple important degree of satisfaction of the consumer purchase - including iPad, this figure is close to 100%, according to some polls. In the long term, according to Cook, release of tablets remain a good business for Apple.