In the last quarterly reporting conference, Apple CEO Tim Cook has said that people more and more require smartphone, and fears of market saturation, he considers premature - at the end of last year, only 42% of the population owned a smartphone. The market still has room to grow.
In an interview with The Washington Post, Tim Cook said that in the world there is another equally popular categories of products, such as smartphones. Sooner or later, according to Apple CEO, each inhabitant of the planet will use a smartphone. He will become an indispensable personal assistant, and artificial intelligence technology greatly expand its capabilities. And the smartphone in this sense nothing can be replaced, according to Tim Cook. At least in the medium term.
Cook enough originally described the company plans to enter new market segments. According to him, smartphones, tablets, laptops and "smart" watches everything is not restricted. Apple likes to surprise, it knows how to integrate hardware, software and services at a level that leads to the delight of consumers. So that the output of Apple's new markets - a matter of time.
Over the past five years, as Cook acknowledged, Apple has had to refuse the release of several major products. . Later, he admitted that Apple is actively working with the topic of augmented reality.