Tim Cook glad that Apple products have a high value on the secondary market

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POSTER: computer news   ||   TIM COOK GLAD THAT APPLE PRODUCTS HAVE A HIGH VALUE ON THE SECONDARY MARKET	DATE:2014-07-23
Trends identified in the discussion of the quarterly report, Apple, alarmed many analysts: iPhone sales in real terms grew faster than in value.  This means that although Apple  began to sell more smartphones, their average price fell.    On the contrary, they said that iPhone sales grew well in all price range.  The only mention of iPhone 5c was related to the description of growth in sales compared to its predecessors - the model provides a much more active expansion. One analyst asked Tim Cook whether used smartphone influences sales of new iPhone  . Used iPhone, he said, bought by people who are sensitive to price, and do not take away new smartphone buyers  .  In contrast, high residual cost of the iPhone makes them a popular commodity in the secondary market, and it allows Apple to increase its customer base.  Developing service trade-in, implying exchange used iPhone to a new surcharge.  Refurbished smartphone in this case often falls into the hands grateful to another user in the same country or in another. Acquiring first used iPhone, a person can then buy new or pay attention to other Apple product .   Related Products :

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