Quarterly report Apple conference - a rare case, which gives the opportunity to hear about the products of this brand first-hand, and sometimes even light on plans producer.
As we have seen, the market is less likely to digest the iPad, but this did not bother Apple executives . In the Middle East, iPad sales for the year increased by 64% in China - 51% in India - 45%. That was enough to offset the drop in demand in mature markets. However, the dynamics of the tablet as a whole was negative, just without the support of the growing markets, it would be even more sad. Mac sales volume in China increased by 39%, and the average number of products sold in this market grew by 48% - twice as compared with analysts' expectations.
Tim Cook suddenly admitted that he never expected to be successful iPad on the scale, the market showed that in the four years of the existence of this product - sold about 225 million copies of tablets of different generations. By the way, Apple believes that his company created this product category. Tim Cook believes that the tablet market is still going through its early stage of development and the company is still able to surprise consumers with innovation. He also believes that the tablet market on its capacity will exceed PC market.
Apple want to increase the penetration of these devices in the corporate sector from the current 20% to 60%. Achievement of this goal should promote cooperation with IBM, which will help businesses integrate Apple tablets in the enterprise information system. By the way, Apple is not going to break the existing scheme of distribution of profits from sales of applications in the corporate sector. According to Cook, the company will not add friction in the system, and remove it. In iPhone, iPad and Mac are good prospects in the corporate sector.