Stronger dollar - not a reason to change the prices on Apple products

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POSTER: computer news   ||   STRONGER DOLLAR - NOT A REASON TO CHANGE THE PRICES ON APPLE PRODUCTS	DATE:2014-10-21
Macroeconomic trends have affected the outcome of Apple , as receiving 60% of its revenue outside the United States manufacturer could not stay away from the effect of strengthening the dollar against many foreign currencies.   Vice President and Chief Financial Officer Luca Maestri Apple (Luca Maestri) asked Morgan Stanley analysts about the possibility of a correction in prices for products in connection with the strengthening of the dollar responded that such plans.  Prices for Apple products in the markets of other countries formed with an eye on the pricing policy in the United States, and the company would like to stick to the current levels.  According to Maestri, Apple "does not like to make sudden changes in their pricing policies." As always, this coin has two sides.  If the dollar continues to strengthen, and Apple will freeze the prices in national currencies at the current level, then the consumer will have a reason to moderate joy.  If the purchase will be paid directly to the dollar equivalent at the exchange rate on the date of the transaction, the depreciation of the national currency will hit Apple products consumer  . Related Products :

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