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POSTER: computer news || IN 2015, RUSSIA WILL BECOME THE FOURTH LARGEST MARKET FOR SMARTPHONES
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DATE:2014-12-14
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By 2016, the number of smartphone users will reach 2 billion. By 2018, more than half of mobile phone users worldwide will be smartphones.
According to analysts eMarketer, in 2015, the number of smartphone users worldwide will reach 1.91 billion. Their number has increased by 12.6% to almost 2.16 billion in 2016. Experts point out that cheap smartphones offer new opportunities for marketing and e-commerce in emerging markets, where previously many consumers do not have access to the Internet.
EMarketer analyst forecast for the coming years:
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2014: In China, the number of smartphone users reached 500 million;
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2015: Russia will surpass Japan and become the fourth in the number of smartphone users;
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2016: In India, the number of smartphone users will reach 200 million, which will overtake the US and become the second largest smartphone market in the world;
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2017: In the US, the number of smartphone users will exceed 200 million. 65% of the population will use smart phones;
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2018: In Indonesia, the number of smartphone users will reach 100 million, which will allow it to take fourth place in the ratio of the number of smartphone users to the total population.
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IN 2015, RUSSIA WILL BECOME THE FOURTH LARGEST MARKET FOR SMARTPHONES |
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