Fitbit remains the market leader in portable devices

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POSTER: computer news   ||   FITBIT REMAINS THE MARKET LEADER IN PORTABLE DEVICES	DATE:2015-08-28
IDC analysts argue that despite the relatively successful (in terms of  sold units), the debut of Apple Watch, market leadership in handheld devices has retained its old-timer in the face of Fitbit. The market leader sold in the second quarter 4.4 million Devices, reducing its market share from last year's 30.4% to 24.3%.  The volume of sales of the brand Fitbit devices at the same time increased from 1.7 to 4.4m Pieces - more than two and a half times.  Future Fitbit, which specializes in portable devices with simple functionality is not so rosy.  According to experts, more advanced smart watches will displace bracelets.  Here before Apple provides a good chance to become the market leader.  Already, apple occupies almost 20% of the market of portable devices. Xiaomi's success is due to an aggressive pricing policy in respect of issued smart bracelets.   Demand for Garmin device from the active lifestyles allowed the company to increase sales volumes by 40% compared with the second quarter last year.  But closing the top five Samsung managed to sell only 600 thousand handheld devices - a quarter less than a year earlier.  Obviously now much will depend on the success of preparing for the announcement Gear S2.   Related Products :

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