Apple feels comfortable in the existing price niches held by iPhone
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POSTER: computer news || APPLE FEELS COMFORTABLE IN THE EXISTING PRICE NICHES HELD BY IPHONE |
DATE:2016-01-27 |
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Apple is aware that the strengthening of the dollar interfere with the company to sell more smartphones in certain regions of the world. Secondly, the average selling price of the iPhone in the last quarter rose to $ 691, and the rate of return has not suffered greatly from the timely correction of the retail price. Third, in the "long-suffering" BRIC markets the company sees too much potential to not only go with them, but to stop investing in the expansion of retail chains. At the same time, Apple is aware that the price increase has a negative impact on the demand and the last quarter for the first time showed no growth in iPhone sales volume compared to the same period previous year. Will We see a people's iPhone, which will be created especially for countries with growing economy? on argument Tim Cook reffer to the nuances of pricing policy, such surprises can not be counted. The company is quite happy by price segment, which occupies. Conventionally, the entire range of Apple's smartphone divides into three price niches: the upper segment is occupied iPhone 6s and iPhone 6s Plus, below are iPhone 6 and iPhone 6 Plus, and most affordable option in most regions when it comes to buying a new smartphone brand - this iPhone 5. | ||
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APPLE FEELS COMFORTABLE IN THE EXISTING PRICE NICHES HELD BY IPHONE |
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