Announcement of the results third quarter allowed the analysts to ask questions Apple executives, and one of them concerns the possibility of the company's ambitions in the segment "digital home helpers" such as Amazon's Echo , that allow to handle voice commands, to form the corresponding requests and even manage the components of smart home.
Tim Cook said that the position on the market for such devices is undoubtedly there, but Apple believes that personal assistant based in the smartphone, as it is a mobile device modern man takes with him when leaving the house or office. Every week, Apple gets more than two billion searches via Siri voice interface. This forces to expand the "cloud" ecosystem. According to the company's management, Apple has put on the market most devices with a voice assistant, than any of the competitors.
At the same time, Apple CEO is convinced that one should not put the consumer a choice between artificial intelligence technology and the protection of their personal data. Information exchange should be built in such a way that the risk of leakage of sensitive information was not.