Apple Third quarter ended with lower revenue and margins

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POSTER: computer news   ||   APPLE THIRD QUARTER ENDED WITH LOWER REVENUE AND MARGINS	DATE:2016-10-26
Now, when Apple published statistics for the third quarter it can be regarded as a failure on the dynamics of revenue and the number of smartphones sold.  I must say that three months ago, Apple desperately looking for reasons to be optimistic, focusing on the growing popularity of iPhone SE and a record number of "defectors from  Android".   Apple calendar recently completed fourth quarter  fiscal year 2016, and although the negative dynamics of revenue and the rate of profit is reflected in the company's reporting, the stock price of American giant fell by only 2.3%.   In a press release, Apple chose to speak about the results of the fiscal year, though it noted that "the September quarter" provided a record cash flow from operations of $ 16.1 billion, as well as record growth in revenue from services -. 24% in the annual comparison.  Perhaps it is to some extent confirms that in the near future software will start to demand more attention to the players than the hardware platform. Apple's revenue for the third quarter reached $ 46.9 billion. That is 11% more than in the second quarter, but the results of 9% the same period last year.  Net income decreased by almost 19% for the year - up to $ 9 billion the rate of profit has declined over the year from 39.9% to 38%..  Outside the United States in the third quarter, Apple had 62% of revenue.  In the current quarter, Apple expects to gain no more than $ 78 billion., And the rate of profit will not exceed 38.5%.  This is below the forecasts of analysts, so reducing Apple's stock price after the publication of financial statements is a natural reaction of the stock market. If we consider each segment separately, 45.5 million. Smartphones sold in the quarter, formed 60% of the company's revenue.  And it's not so good, as the year the number of brands of smartphones sold decreased by 5%, while revenue from their sales declined by 13%.  However, in the sequential comparison  iPhone sales volumes increased by 13%, while revenue grew faster - by 17%.  Since the iPhone 7 and iPhone 7 Plus were presented in the beginning of September, they had only a partial impact on the financial results for the quarter.  Tim Cook hastened to declare that the annual comparison iPhone sales rose by 33 of the 40 largest markets in which these smartphones sold officially.  This was followed by the mantra about "the most satisfied and loyal users," and also about the record number of "defectors from the All Android", recorded in 2016 financial year. Of course, recently submitted iPhone 7 and iPhone 7 Plus in the comments Cook could not qualify for the title of "the best smartphone ever released Apple".  He appreciates  the camera, display, sound and battery life, not to mention the texture of the material body.  Demand for new products is outstripping supply, but Apple is working on achievement of balance. Apple CFO Luca Maestri added that a particularly high demand is iPhone Plus  7, and the average price of a smartphone sold in the third quarter increased from $ 595 to $ 619, and it will grow more in the current quarter.  However, if track the corresponding figures of previous years, it can be concluded that the average price on the iPhone implementation of the medium-range decreases. The number of sold iPad tablets for the year decreased by 6%, to $ 9.3 million. Pieces.  Revenues thus remained at the level of the third quarter of last year.  In the sequential comparison of iPad sales volume decreased by 7%, revenue decreased by 13%.  The average selling price for the year of iPad increased by $ 26 to $ 459.   Mac computers during the quarter  sold 4.9 million units -. 14% lower than a year earlier, while revenue from their sales declined by 17% over the year.  Apple CFO hastened to declare that the size of the Mac user base has reached a historic high in September, and the company has a pleasant surprise, not only for the future but for the present owners of these computers.   Revenues from sales of "other products" for the year decreased by 22%, .  However, Apple Guide enthusiastically assesses market prospects watch  second generation, which were presented recently.  Their merits Tim Cook reckons GPS-receiver, waterproof casing, dual-core processor, and much more vivid display.   Related Products :

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