Apple CEO Tim Cook has already made public statements, according to which when choosing between a virtual and augmented reality, the company will give preference to the latter, because this technology has much higher market potential. As Bloomberg notes referring to its own informed sources, Apple has already formed a team of several hundred specialists of various profiles who will work on devices and technologies of augmented reality. Not only experts who have joined hands with Oculus Rift and Microsoft HoloLens are involved, but also specialists in visual effects from the film industry.
The first fruits of this team efforts will be felt by the owners of iPhone, whose camera will learn to work more effectively with the depth of the scene, highlight specific objects and impose visual effects on a person's portrait. In the future, according to source, Apple expects to create "points" augmented reality, mated with the smartphone via a wireless interface. However, this is a distant perspective, and no one can guarantee that Apple will not abandon this venture at all.
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