We have already heard from manufacturers of laptops and PC-ready threats to raise prices for products in the second half of the year due to the shortage of SSD, expensive memory, lack of displays and batteries. Now experts Gartner join their arguments, which say that prices for laptops and desktop PCs will grow in the next half-year due to expensive memory, and by the end of this year the average selling price of such devices will increase by 1.4%.
The main part of the analytical note published by Gartner yesterday is devoted to the trend towards an increase in the average price of the sale of mobile devices. Their share in the current year will account for about 67% of customers' expenses for the purchase of electronic devices and PCs. In absolute terms, this is about $ 400 billion, 4.3% more than last year. Buyers are willing to spend more on smartphones, and this is typical for regions with different levels of economic development.
So, if in the US the average price for the implementation of the smartphone this year will increase by only 4%, then in poorer countries, this figure may increase by just 13.5%, and thanks for this should the Chinese manufacturers of smartphones that produce more expensive models. The price ceases to be a decisive factor when choosing a smartphone, buyers are guided by the characteristics and functionality.
To the category of "ultramobile" devices Gartner includes compact Android-tablets and transformable devices based on x86-compatible processors running Windows 10, as well as Apple MacBook Air, Apple iPad and Apple iPad mini.
According to the forecast of Gartner, the market of traditional PCs and tablets will be reduced in physical terms in the next two years, but the average selling price of products will increase. In any case, in monetary terms, the market will return to growth next year. Related Products :
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