According to some reports, Samsung controls a significant part of the market for OLED displays, offering them to Apple for the iPhone of future generations, and using these displays in their own smartphones. Counterbalance may be the initiative of Google to finance the competing LG production .
True, Google's investments can not compare with Samsung's investments - the US corporation will offer LG Display only $ 880 million. It is understood that Koreans should increase the volume of OLED displays for smartphones. Google hopes to equip OLED displays with branded devices of the Pixel family. Representatives of Google and LG Display did not comment on this situation. History already knows cases of customers financing the needs of contractors. A vivid example is the Foxconn and Sharp deal - the first of the companies was interested in stable shipments of displays for smartphones, and therefore achieved the acquisition of a large shareholding in Sharp, despite the difficult negotiations for several years and the opposition of the Japanese authorities.
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