Judging by the profile news , Google Corporation is not going to abandon the sale of smartphones under its own brand Pixel, entrusting the development of new models to contractors. Google Corporation began to expand the staff of developers of mobile processors, and the team should lead Manu Gulati (, who for some time was engaged in the development of Apple processors for the iPhone, and before that he worked in Broadcom, where before Also developed processors with a high degree of integration.
Experts believe that Google's initiative to intensify the development of its own processors for smartphones involves several risks. To begin with, Google sold no more than a million smartphones of the Pixel family of all models, and the presence of a unique processor is unlikely to immediately increase their popularity. Secondly, the development of a processor for a smartphone today costs at least $ 500 million, and these costs will have to somehow justify. Finally, the smartphone market is not growing as actively as before, and making a long-term bet on its own processors is not entirely safe. Google intends to attract about 200 professionals around the world that would help the corporation accelerate the development of its own mobile processors.
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