Apple does not like the idea of ​​cross-subsidizing products

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POSTER: computer news   ||    APPLE DOES NOT LIKE THE IDEA OF ​​CROSS-SUBSIDIZING PRODUCTS	DATE:2017-05-03
One of the topics touched during the communication of analysts with Apple representatives at the quarterly reporting conference was the increase in prices for operational and solid-state memory. Feeling the "pressure" of this factor on the production cost  , Apple has made attempts to save on other components, a list of which is not specified.  In addition, revenue from the provision of services increased by 18%, and this to some extent offset the increase in costs for the release of hardware. In general, as Apple executives say, the company does not like the idea of "cross-subsidizing products," when costs in one direction are offset by an increase in profits on the other.  Apple takes a different approach to pricing: for a product they ask as much as they consider as a fair evaluation. If we return to the expensive memory factor, it will continue to be present until the end of the current quarter, at least.  Apple does not give forecasts any further than one quarter in advance, and therefore it does not take to state that the problem is of a long-term nature, but for some time high memory prices will create difficulties for the company. Related Products :

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