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Laptop manufacturers survive using different tactics


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 Laptop manufacturers survive using different tactics


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POSTER: computer news   ||    LAPTOP MANUFACTURERS SURVIVE USING DIFFERENT TACTICS

DATE:2017-08-08

DigiTimes website with reference to traditional sources informs that the notebook segment against the background of the general fall of the PC market looks not so bad, and by the results of the year it can grow by 5% in quantitative terms, for the first time in five years.  Nevertheless, the closer perspective is not so happy, since the shortage of components (battery cells, displays and memory chips) increases the costs of manufacturers, and some of them still try to compete with price wars.

Fighting for the title of market leader HP and Lenovo to avoid dumping in the pursuit of increased sales can not, as the source explains.  This undermines the financial performance of both companies.  But Apple has another tactic: the company is trying to sell more expensive MacBook models, attracting buyers with new design solutions and the introduction of modern interfaces (at the expense of backward compatibility, as is customary).  In the end, if the number of Mac computers sold in the second quarter grew by less than 1% in annual comparison, the revenue from their sales increased by 6.74%.  According to some reports, Apple is going to abolish the 11-inch model of the MacBook Air, as it has a less attractive profit for the company.


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 Laptop manufacturers survive using different tactics


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