As expected, the upcoming release of Ivy Bridge processors will increase interest in the portable storage devices that support the interface USB 3.0. For Taiwanese controllers manufacturers it would be the possibility to increase the sales volume , but since Intel introduced the support for the interface in its chipsets, the demand for discrete controllers may be reduced. In this regard, the producers are interested in solutions for the production of various peripheral devices such as flash drives, external hard drives.
Despite the fact that Taiwanese manufacturers are able without any significant difficulties to enter the market of USB 3.0 controllers, which is dominated by Renesas Electronics company, strong competition and aggressive pricing policies hinder business development. ASMedia and VIA Labs Companies already have orders for the controllers for external hard drives from Toshiba and Sony. Bulk delivery solutions will begin in late 2012. Related Products :
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