OCZ Technology company promised to make public on 3 October report on the work in the third calendar quarter. Already 13 October and the report does not come. It will not be for at least five days,, because OCZ company has a very big problem.
In early September, OCZ has admitted that it does not get scheduled for quarterly revenue. According to an official statement, the company suffered from inflated (or increase) the wholesale price of solid state memory chips. But the problem turned out to be wider.
The new CEO of OCZ Technology, Ralph Schmitt, called unplanned decrease in quarterly earnings as normal, adding that this errors in SSDs pricing policies . From the beginning of the year in the retail market OCZ company began actively SSD dumping. Thus, the company has increased its market share to become the market leader in SSDs among the companies that do not have their own production of flash memory. However, this strategy has led to a drop in revenues and, consequently,to a decrease in the value of company security - to reduce its capitalization.
Since February OCZ Technology shares fell by 42% - up to $ 1.80 per share.
It becomes clear why the September dismissal of previous company director - Ryan Petersen.
It should be recalled that a year ago OCZ company hired a group of 40 engineers PLX, specializing in the development of controllers. This acquisition certainly contributed to their former leader. In general, the new director of OCZ Technology - is a specialist in the development of semiconductors. All his previous appointments were associated with management semiconductor sector: PLX, Legend Silicon, Sipex, Exar, Cypress Semiconductor. OCZ Technology company are obliged to move towards improving controllers.