As part of the planned restructuring program Panasonic Corporation wishes to move away from the consumer electronics market, and the production of plasma TVs . Panasonic reported intentions to stop the production of plasma TV is not later than 2014.
Colleagues managed to get from Panasonic representatives comments about the company's plans in the market of television equipment. First, Panasonic will no longer invest in the production of plasma panels - which was recently released TV ZT60 may be one of the last speakers of plasma technology in the history of the brand. However, new models of plasma televisions based on existing developments Panasonic intends to release at least until the end of 2014. Moreover, this year, the share of plasma TV will have about half the range of Panasonic products, as well in the future, plasma will retain up to 11% of the market.
Panasonic will continue to promote plasma TVs, with an emphasis on higher image quality, while at the promotion of LCD-making company will spend more than ever before. If the restructuring is successful, then Panasonic expects to mass produce OLED-TVs, which it considers the successors of plasma. Appropriate engineering resources are being transferred from the plasma directions to OLED.