CES 2014 exhibition has completed its work, but the collected material on it continues to attract public attention.
Head of Google branch made it clear that the expansion of the smartphone market is a priority for the company in the foreseeable future. Five billion people who do not have a smartphone, and one billion already has - that's the target audience and market with good growth potential. Over time, Motorola may return to the tablet market, and one of these devices can even be configured to order through the service Moto Maker.
Chapter Motorola sees no reasons that in the future there will be a $ 50 smartphone, which will be almost as good as a device for $ 500. In the segment of car market has already reached the stage of development when the machines cost $ 100,000, but the main part of the park is a car worth up to $ 20,000. With time and the smart phone market will reach a similar stage of development. For this reason, Motorola interested in the possibility of producing low-priced smartphones, and success models Moto G ($ 179) only confirms the validity of these assumptions.
Generally, resulting in the implementation of Moto X Moto G and experience tells us that the global market smartphones without reference to the contract with the operator have a much higher potential. In addition, the young part of the audience tends to make smartphone more personal. Approximately a quarter order of Motorola smartphones Americans retained the services of individualization through service Moto Maker. Of these individuals 80% were persons under the age of 35 years. Already this year, Motorola will expand the list of items on which the customer can make smart phone with different from others, and it is not limited only to the body color.