NVIDIA company for the year has strengthened its position in the segment of mobile discrete graphics, and the popularity of laptops based on Ivy Bridge processors is not the last factor contributing to this.
For NVIDIA announcement of each new generation of Intel processors generates a dual situation. On one hand, there are more productive companions for their own discrete graphics solutions . On the other hand, Intel processors tend to progress through the integrated graphics, often comparing its performance with some entry-level NVIDIA graphics cards. In the case of Haswell, note this GeForce GT 670M. NVIDIA comment on unfair terms of comparison (Intel is focusing on synthetic benchmarks, and NVIDIA - on game). In addition, as noted by NVIDIA, GeForce GT 750M is two times faster than ingraphics performance of Haswell in the most powerful of its interpretation in games.
Processors with graphics system GT3e will be the base for a very expensive laptop ($ 3000), and to achieve maximum performance in games enough to opt for a system with a discrete NVIDIA graphics with more affordable price tag.
NVIDIA is full of confidence that gamers will not settle for integrated graphics. The share of laptops with integrated graphics is high in the U.S. market, but in Russia, China and Germany discrete graphics enjoys a much higher demand.