Compared with the previous year, Sony as a whole was able to increase its revenue by 13% to $ 17.3 million, but it should be noted that it cheapened by almost 20% during this time. If currency fluctuations are not taken into account, the revenue of Sony Corporation for the year decreased by 3%. The reason for falling sales Sony in this case refers to the decline in sales of cameras and compact digital cameras, as well as the decrease in revenue from sales of own chemical production. Up to 70% of total revenue Sony gets outside of Japan, so the impact of exchange rate fluctuations have a significant impact on the operations of the company.
Most importantly, over the past year Sony has managed to increase by 480% operating profit to turn a net loss in net income of $ 35 million Earnings per share for the quarter was $ 0.03. Such dynamics suggests that Sony made by management efforts to reduce losses yielding results.
First , the production of mobile phones and tablets. Revenues in this sector grew by 36% in the total amount of revenue it is about 23%. However, if you do not take into account the fluctuations in exchange rates, revenue growth limited to only 14%. Sales of smartphones in real terms for the year grew by 29.7%, compared with the previous quarter - by 18.5%. Average smartphone sales price also increased .
Production of equipment for home entertainment, namely, televisions, Sony has brought revenue growth of 9.3%. The appearance on the TV market with Ultra HD resolution and cost reduction enabled the company to achieve such results.
Proceeds of gaming for Sony has not changed, the annual segment revenues could fall by 15%. The number of video game consoles sold also declined, though sales of the games themselves grew up. In addition, Sony said the increase of costs in connection with the preparation for PlayStation 4 launch. Related Products :
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