Over the past three or four years the Chinese company MediaTek has evolved from a little-known developer of controllers for optical drives and multimedia solutions for the electronics trendsetter in the market SoC for smartphones. Perhaps it all started in 2009 when MediaTek first came to the attention of lawyers Rambus. However, while the activities of the company MediaTek niche enough - the market economy smartphones for poor and developing countries.
At CES 2014, our colleagues took a short interview with director of group marketing company MediaTek - John Lodeniusa (Johan Lodenius). It was curious to see what the company thinks about their products and competitors, in particular - on Intel and Qualcomm.
The first question was about the opinions of MediaTek on x86-compatible Intel's platform for smartphones. The representative of MediaTek said that newly created and ready for commercial deployment of an 8-core processor MediaTek core ARM Cortex-A5 showed sufficient performance that would Topical Solution Qualcomm lost both the total computing power and price.
The second question was fashionable topic - concept ARM big.LITTLE. MediaTek company appreciated the potential of this technology from ARM company , it opened the way to an 8-core processors, and respond flexibly to the actual load. So, now on the market, only one 8-core processor (MediaTek) on ARM, which can operate in one, two, three and so on up to eight cores.