Most potential buyers are unhappy with their smart watches due to high price

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POSTER: computer news   ||   MOST POTENTIAL BUYERS ARE UNHAPPY WITH THEIR SMART WATCHES DUE TO HIGH PRICE	DATE:2014-06-12
Market wearable computers began active growth, although the available devices in this class are still far from both technical excellence and affordability of.  According to NPD research, the high price is a major barrier to the acquisition of smart watches for consumers of all age groups.  At the same time, interest in wearable devices manifests predominantly younger audience: 30% of respondents aged from 16 to 24 years, and only 25% of respondents aged 25 to 34 years. Studying the market of smart watches in the U.S., NPD specialists came to the conclusion that since October last year they sold about 500,000 units, with the share of Samsung products accounted for 78% of revenue for the period, and veteran of the market in the face of Pebble satisfied with only 18% revenue.  One-third of the implemented during the period of smart watches was sold last fall, before the Christmas holidays.  Total from October this category of products brought producers $ 96 million in revenue. It is noteworthy that the average price of smart watches has dropped to $ 189.  Market capacity will grow together with a reduction in price, the market becomes more segmented.   Related Products :

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