AMD vice president of 's global retail sales Roy Taylor in an interview argues that the current matrix product positioning AMD leaves little margin for further reduction of prices on video card. In particular, Radeon R9 285 for $ 259 and Radeon R9 280 for $ 209 will not allow prices Radeon R9 290X and Radeon R9 290 to falls below the current level.
AMD Customers, according to Taylor are very satisfied with the current prices, which were achieved by working together producer and its partners. It is noteworthy that even after such Roy Taylor recognition denies AMD involvement to lower prices for video cards . It is clear that the cost margin of the company partners is not so large to lower the prices indefinitely without compromising their financial performance.
Roy Taylor strongly emphasizes that the Radeon R9 290X and Radeon R9 290 at the current level of prices are very attractive native 512-bit bus, which provide support for DirectX 12 and Mantle.