At the opening of the quarterly reporting conference Apple CEO Tim Cook has admitted that the iPhone 6 and iPhone 6 Plus attracted more new customers than any previous models of smart phones at a comparable stage of the life cycle. Proceeds from sale of iPhone has set a new local record, an increase of 55% compared to the first quarter of the previous year. Moreover, iPhone is more popular in the markets of emerging economies - sales volumes in total increased by 63%, and revenue - by 58%. In China, for example, proceeds from the sale of Apple products for the year increased by 71%, the Asia-Pacific region as a whole increased its revenues by 48%.
As explained by the guide Apple, the BRIC countries (Brazil, Russia, India and China) for the year increased revenues by 64%, and in many regions of the volume of iPhone sales rose more than twice (Korea, Singapore, Taiwan, Vietnam), or the value of more than 80% (Canada, Mexico, Germany, Turkey). In fact, it was the high popularity of the iPhone will allow Apple to not only exceed its own forecast for the rate of profit (40.8%), but also to raise the average selling price of smartphone to $ 659, which is $ 62 more than last year, even taking into account currency fluctuations, which adversely affected on consumer activity outside the United States.
Management estimates Apple, now about 20% of iPhone owners have already got iPhone 6 and iPhone 6 Plus. Related Products :
|