The decline in demand for smart phones and accessories has forced TSMC chip contract manufacturers to think about the measures to attract customers. TSMC company , in particular, faced with a reduction in the degree of capacity utilization, it decided to price adjustments - now orders for release of 28-nm and 20-nm products will cost customers 5-10% cheaper than some time ago.
Such stimuli according to TSMC, will raise the level of loading 28-nm line from 70% to 80% or more, and the level of loading 20-nm lines - from 60% to 80% or more. Simple excess capacity and incomplete load disadvantageous manufacturer because certain fixed costs in this case have to be divided among a smaller number of finished products .
TSMC expects lower prices for its services to attract more orders from Qualcomm and MediaTek, as well as other large customers.