Buying last year's division Motorola Mobility, Lenovo is expected to strengthen its own position in the global smartphone market, but the results of the last quarter proved sobering for the Chinese giant. Motorola does not only reduce the amount of smartphone sales by 31%, but cost the new owners too much money as explained by the publication Computerworld referring to the comments of the head of Lenovo in the quarterly reporting conference.
Indicative following values: if under the brands Lenovo and Motorola manufactured about the same number of smart phones, the cost of the first units will not exceed $ 400 mln, And the content of the Chinese company Motorola costs five times as much. And this is without taking into account the cost of buying units last year, which amounted to $ 2.9 billion. Now it is clear that Lenovo desire to save at least $ 1.35 billion.
Moreover, the management of Lenovo believes that Motorola is developing too long every new smartphone model. By the time the market is already doing in some ways obsolete. Motorola should release new models of smart phones every six months, according to the head of Lenovo. The range of smartphones at the same time should be reduced. In this optimization may take six to nine months, according to the company's management. Lenovo does not lose hope to become the third largest manufacturer of smartphones in the world, behind only Apple and Samsung.