According to the study of Strategy Analytics, in the third quarter Samsung is noticeably ahead of Apple's smart phone : number of units sold: 27.8% vs. 17.1% . A year ago, the balance of power was different: Apple took 14.1% market share for Samsung accounted only 7.5%.
Fourfold increase in market share, Samsung experts explain the highly popular operating system Google Android. The smart phone market as a whole grew by 44% to a record capacity of 117 million shares. Analysts believe that Apple will be able to win back some lost ground with iPhone 4S, which spreads on the market very aggressively. The third quarter was unfavorable for Apple, since the instability of economic situation and the expectation of iPhone 4S announcement held back sales.
Samsung has managed to win the market with smart phones, with an attractive combination of price and functionality.