NVIDIA Guide has already reported that in the second quarter 2012 revenue from sales of graphics solutions has grown by 15%, and this contributed greatly to the popularity of relatively expensive video cards. In the mobile segment notebook with Ivy Bridge processors, are often equipped with a graphic solution NVIDIA.
It was stated that the limitation of production facilities capable of producing 28 nm products, forced NVIDIA to give preference to the more expensive video cards Kepler. Jensen Huang admitted that so far this video cards generation cost at least $ 400, but soon the situation will change. The most extensive segment of video game - is the solution in the price from $ 99 to $ 249, and NVIDIA will soon come to it with Kepler products generations.
Demand for video games remains high, but like the lack of 28 nm processors . With improvement of TSMC production the restrictions will be lifted. About 80% of gamers are content with graphics cards below the recommended game developers, their interests still could not account for NVIDIA Kepler architecture .
Nvidia plan to spread video card generation Kepler in the middle and lower price ranges. The high price of hard drives, provoked by the October floods in Thailand. As already noted in the previous quarterly conferences on a limited budget buyer prefers the hard disk rather than a discrete graphics card. Now, according to Jensen Huang, the influence of this factor is also reduced.
There are tens millions around the world users, whom will update the video card every two years.