Texas Instruments representatives said about the change of priorities in the company development. The integration of processors that are available to competitors, significantly narrowed the opportunities for TI in the segment solutions for smartphones and tablets. Texas Instruments is now going to make a priority direction of processors for embedded systems.
Texas Instruments makes it clear that the development of new processors for smartphones and tablets will invest much less money, all the money and engineering resources will be deployed to the area of embedded systems. TI sees no more prospects in processors on the market for smartphones and tablets . Although embedded segment shows no comparable growth rates, it attracts TI with greater stability and more clients. If the segment of smartphones and tablets direction TI OMAP provided annually $ 900 million of revenue from 10 customers, the segment of embedded provides $ 400 million in revenue with 4,000 clients.
Work on the redistribution of resources has been going on for five years. Capacity of the market for embedded processors is $ 18 billion a year, TI sees in it more prospects. Company representatives stressed that support for clients in the segment of smartphones and tablets will not be stopped, and the production of relevant processors will not be minimized, but the development of appropriate solutions TI will spend a lot less energy and resources.