Some time ago Iomega ZIP drives seemed a viable alternative not only to optical discs, but also to classic floppy disks. However, with solid state drives consumers have forgotten not only about Iomega products, but also about diskettes 3.5 ".
In 2008, Iomega joined EMC company , seeks to build data centers and the provision of related services. In July last year, EMC has established a joint venture with Lenovo, in which the latter has a larger share. Attempts to push server products under the brand Iomega did not brought success .
Now, the joint venture LenovoEMC is ready to abandon the use of Iomega brand .